Globalization Strategy of Nokia

There are two interesting cases of entering strategy of Nokia: Indian market and Chinese market.This section analyzes what kind of strategy Nokia took in terms of FDI.Finally, in the early 1990s, Nokia adopted an export-based sales strategy.Market Entry Strategy of Nokia.• Nokia’s market entry strategy: Marketing Mix, Branding, PLC.Nokia is one of the biggest brands in Telecommunications Industry globally.The Finland based company Nokia caters to GSM as well as CDMA segments.Nokia's phones are loved by a lot of people and its name is synonymous with reliability.Nokia has its presence in every segment of the market.Nokia was founded by Fredrik Idestam in 1865 as a wood-pulp mill in south-western Finland.