The Importance of Culture in Translation

Thus, the proper use of translation services is vital to a successful business relationship.Language can be viewed as a verbal expression of culture.It is used to maintain and convey culture and cultural ties.Accordingly, translation is theoretically always possible.in all, we are faced with two extremes.These different purposes govern the choice of translation procedures.Bassnett-McGuire. 2010. Translation Studies. New York: Mathuen & Co. Ltd.Bell, Roger T. 2006. Translation and Translating: Theory and Practice. London: Longman Group Ltd.Brislin, Ricard. W. 2006. Translation: Application and Research. New York: Gardner Press Inc.Catford, J.C. 2005. A Linguistic Theory of Translation. London: Oxford University Press.Gentsler, Erwin. 2008. Contemporary Translation Theories. London and New York: Routledge.