Advertising and popular culture

Is advertising a direct affect Popular Culture, or is it a direct effect of Popular Culture?Each January advertising moves onto center stage in American popular culture.Advertising both directs and reflects popular culture.History of Advertising and It's Affect on Popular Culture.Advertising in Literature, Art, Film, and Popular Culture.Advertising and Popular Culture: The Super Bowl.So in my work I’ll try to study the problem of affecting advertising on pop culture in America.Guerrilla advertising is becoming increasing more popular with a lot of companies.John Storey, in Cultural Theory and Popular Culture, discusses six definitions.Folklore provides a second and very different source of popular culture.