PR and Journalism

But, as they declare, there is no attempt to influence journalism; they just deliver news ideas.McNair, Brian (2000) Journalism and Democracy.Washington: Congressional Quarterly.In this work we are focused on the relation between the PR industry and the news media.It certainly tends to undermine any simple faith in the reliability and independence of news.The news media are the most prominent instrument for disseminating information in society.The media have become an increasingly important stage for organizations' external communication.Rather, the media sphere appears as a media hierarchy.For opinion-generating campaigns, regional and local media are also of interest.Their actions thus become in the interest of the public.