Market Research. Market Research Methods

Secondary research - This is also known as 'desk' research.Desk Researchconsists of data and information that already exists that can be accessed.& Quantitative Research.Collection analysis information marketing.Most commonly used methods for collecting primary and secondary data are.Voitsekhova O. S.Checked up byT.It consists of data and information that already exists that can be accessed.Interviews and surveysinvolves the collection of primary data directly from individuals.Techniques include:interviews - These are face-to-face meetings with an interviewer and respondent.