That is why in the modern economy the problems of pricing are the matter of special concern.Pricing is a rather difficult process because prices mostly depend on the situation in the market.Prices are in close dependence on other variables of the marketing and other firm’s activities.Working out the general price policy all decisions are gathered into an integrated system.Stating a single price for all buyers is a comparatively new idea.It has been formed historically - a price was a result of the deal between a buyer and a seller.Usually sellers asked for a price higher than they counted to get first.In their turn buyers asked for a price lower than they were ready to pay.Historically prices were the basic factors that determined a customer’s choice.The way firms approach the pricing problems may vary.