What Motivates People ?People join and work in organizations to satisfy their needs.They are attracted to organizations that have the means of satisfying their needs.Motivation is defined as goal-directed behavior.It concerns the level of effort one exerts in pursuing a goal.Through motivational efforts, people achieve their personal, or organizational, and societal goals.Yet motivating employees is becoming increasingly complex and difficult.Why are some employees better motivated than others?A number of theories have been developed to explain employee motivation in organizations.These theories can be divided into two main categories: (1) content and (2) process.