Корпоративный имидж (Advertising and public relations)

The difference of advertising from public relations.The corporate advertising can influence public opinion on specific questions.Estimates changes in public opinion after realization of the corporate advertising company.Is system of measures directed on change of the relations of public to any problem.The social advertising as the major tool PR is called to satisfy inquiries of a public and in it the.Traditionally advertising of such type referred to as firm.Only little is known about effective methods of corporate advertising.Only few advertising agencies are familiar with corporate advertising.> To express on the important questions interesting for a public.If the advertising means are incompatible to a prestigious image, the program of marketing can fail.