1 Good name is the key for success.3 The measures to improve the image.It attracts consumers and partners, speeds up sales and increases its volume.It make easer an access of difference resources: financial, informational, human, material, etc.Image of the enterprise make not only due to variety action.It makes necessity to form image of firm.At the end of XX firms have opened the force of reputation or image as it is called.Now image is impossible to identify as one of the reason of win or defeat in a business.Nobody knows the full volume of means necessary for to create image of some travel agency.And interior means relation its personnel and manager to the firm.